About Frank Catalano

The Lawn Guru

Frank founded LawnGuru, LLC, in order to provide central Connecticut with responsible, organic lawn care; superior personal service and outstanding results. As head of LawnGuru, Frank combines in-depth knowledge of horticulture with a personal approach to ensuring each and every customer's complete satisfaction.

Prior to founding LawnGuru, LLC, Frank was founder and president of Organicare, Inc., a highly successful organic lawn care company serving the residential market with franchises throughout the Northeast.

Frank founded Organicare to address the needs of customers tired of the harsh chemicals and poor service associated with large, national companies. Frank has sold his interest in Organicare and is now focused on his new, highly personalized, hands-on approach, LawnGuru service.

While leading Organicare for 13 years, Frank pioneered numerous advances in organic lawn care, including what may be the first organic weed control treatment, a unique organic-based fertilizer blend and a process that weans lawns from pesticides. He also broke new ground in using advanced technology to manage an owner-operated network of franchises effectively, resulting in superior customer service.

An entrepreneur with a passion for creating beautiful outdoor environments, Frank began his career at age 14, mowing neighborhood lawns. Soon, he was running his own business, Frank's Lawn & Landscape, and he used his earnings to put himself through college. After receiving an associate's degree in electrical engineering, Frank went on to earn a bachelor's degree in environmental horticulture from the University of Connecticut.

After graduating from UConn, Frank started WillowBrook Landscape Designs, a landscape design and installation company. During the nine years he ran this company, he acquired additional, in-depth knowledge and skills. He also became aware of the shortcomings in the service and results of large, national lawn care companies. This led to the launch of Organicare.

Today, Frank is one of the Northeast's most knowledgeable lawn care professionals, as well as an experienced, professional businessperson. But he's never forgotten his neighborhood "roots." That’s why he invites customers and prospective customers to call him anytime at 860-829-LAWN.